[#For the first edition of the SIAL Middle East, France will be present with a fully fledged pavilion showcasing not only a profusion of products from various sectors but also the French gastronomic culture with a French Chef fully dedicated to the animation of the pavilion during the
whole exhibition. Moreover, the pavilion will offer an information platform about French food’s quality and diversity.#]
New products from France
[#The French pavilion will feature a large selection of products of various sectors including fine
food, confectionary, bakery and fruit and vegetables. Almost all exhibitors present on this national
pavilion will be present for the first time on a food show in the Middle East, offering visitors a
unique opportunity to discover and taste new products from France.#]
Bringing over the French gastronomic culture
French Food and beverages are all part of French gastronomy, and they can match with a large
variety of culinary styles. The pavilion’s chef, will prepare live a choice of healthy and flavorful
savory and sweet recipes, epitomizing the wealth and modernity of French cuisine.
A daily live cooking session will be dedicated especially for local chefs in partnership with La
Cuisine du SIAL and the Emirates Culinary Guild.
France – a leading food supplier of agri- food products in the region
[#Visitors will also have the chance to find out more about the diversity and quality of the French
food production.
France, as the World’s no. 1 exporter of processed food products and Europe’s leading producer
of farm and agri-food products, is a key player on the dynamic Gulf countries’ market. The two
main markets in the region for French products are KSA and the UAE, they have respectively
imported for €190 million and €138 million worth of French food products in 2009, according to
French customs’ official data. These numbers are expected to rise as the spending on food
imports is set to more than double from USD 24 billion in 2008 to USD 49 billion by 2020 in the
gulf region as reported by the Economist Intelligence Unit.
“With a French pavilion on the SIAL Middle East, we efficiently support companies looking for
new business developments and partnerships in the region” commented Eric Santier, Sopexa
Middle East Country Manager#]
Organized by Sopexa
[#The Sopexa Group is a widely recognised expert in the field of international marketing, specialists
in the agri-food sector. For 50 years Sopexa has been providing support and assistance to clients
who wish to promote their products and brands at home and abroad.
At major food exhibitions throughout the world, Sopexa sets up French Pavilions for its clients, in
partnership with the French Ministry of Food, Agriculture and Fisheries - an opportunity to
consolidate all French food and beverage communications and promotions under one
distinguished identity.#]
Contact Sopexa Miiddle East
Marion MORAND
Tel.+971 4 283 3741 – ext. 202
marion.morand@sopexa.com
Qatar: Doha Aviation Summit, October 30th - November 1st, 2010